How Protein Helps Promote Healthy Hair | Pantene

How Protein Helps Promote Healthy Hair | Pantene


Can protein loss cause hair problems? Members of the Pantene Hair
Research Institute explain. Traditionally, when we looked at hair,
we could see damage on the surface. But the new research from
Proctor & Gamble scientists has clearly indicated that over time
there is significant protein loss that results in a
different feel to the hair. And it results in a
different performance in the way the hair responds. Proteins give hair its
texture and strength. Without it, hair doesn’t
look or feel healthy. Liquid crystal technology
is being introduced into the new Pantene shampoos. And it’s a really exciting
technology which deposits effectively on damaged hair, but really helps that
hair preserve its protein content. It helps to provide great strength,
resilience, and protection from further damage. We asked members of the
Pantene Hair Research Institute to put the new Pantene
collection under the microscope. The new Pantene collection
formulas penetrate to the inside and deeply nourish hair. Eight years of research
and development went into the creation of
this collection, which is available in a four-step
regimen to help keep hair looking and feeling healthy. I always tell them it’s
really important to have a regular regimen of
treatment– a shampoo, a conditioner if
necessary– a treatment. And I always say to them the best
product that I can recommend to you, the one that’s a real
Rolls Royce, is Pantene. And specifically inspired by
the long tradition of oil usage, Pantene has created a modern
solution called oil replacement. It is Pantene’s ultimate
solution for hair damage. The Pantene oil replacement
products have really been designed to provide
all of the benefits in terms of conditioning
and comb-ability that are common for traditional
oils but without the negatives. Remember Pantene to
forget damage, for hair that looks healthier and more beautiful. Reviewed and agreed to by members of
the Pantene Hair Research Institute.

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